疫情冲击下地方政府与中小型服务企业应对策略的演化博弈分析
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南京信息工程大学管理工程学院

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国家自然科学基金面上项目“重大疫情下区域产业共生网络韧性评估及提升路径研究” (项目负责人:单海燕,批准号:72074121);江苏高校哲学社会科学研究“重大疫情下区域产业生态系统风险识别与应对研究”(项目负责人:单海燕,批准号:2020SJA0187).


Evolutionary game analysis of response strategies of local government and small and medium-sized service enterprises under the impact of epidemic
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1.School of Management Science and Engineering, Nanjing University of Information Science &2.Technology

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    摘要:

    新冠疫情爆发至今,中小型服务企业受到的冲击尤为巨大。以地方政府和中小型服务企业联合发行消费券应对疫情为背景,构建地方政府、中小型服务企业和消费者的三方演化博弈模型,研究政府有偿补贴的影响因子、公信力的影响因子、消费券抵扣金额的影响因子等因素对各利益相关方策略的影响,以期实现地方政府与中小型服务企业良性合作,真正刺激消费,让利于民。结果表明:政府有偿扶持策略下补贴额较低、有偿扶持策略对公信力的影响较大,将促使政府选择对企业进行有偿扶持;企业积极自救策略下所获有偿补贴较高、对消费券抵扣金额较少,企业更愿意坚持积极自救策略;消费券对消费者实际消费额的影响程度较小、积极自救企业对消费券抵扣金额较多,将促使消费者选择持券消费;实施差异化的扶持政策、结合消费券精准发放,可促进经济复苏。

    Abstract:

    Since the outbreak of COVID-19, the impact of small and medium-sized service enterprises has been particularly strong. Based on the background that local government and small and medium-sized service enterprises jointly issue consumption vouchers to deal with the epidemic situation, this paper constructs a tripartite evolutionary game model of local government, small and medium-sized service enterprises and consumers, and studies the influence factors of government paid subsidies, credibility, consumption voucher deduction amount and other factors on the strategies of each stakeholder, in order to realize the benign cooperation between local governments and small and medium-sized service enterprises, stimulate consumption and benefit the people. The results show that under the government paid support strategy, the subsidy amount is low, and the paid support strategy has a greater impact on the credibility, which will prompt the government to choose paid support for enterprises; Under the positive self-help strategy, the enterprises are more willing to adhere to the positive self-help strategy with higher paid subsidies and less deduction for consumption vouchers; The impact of consumption vouchers on the actual consumption amount of consumers is small, and the positive self-help enterprises have more deductions for consumption vouchers, which will encourage consumers to choose voucher consumption; The implementation of differentiated support policies, combined with the accurate issuance of consumption vouchers, can promote economic recovery.

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  • 收稿日期:2021-12-21
  • 最后修改日期:2022-03-20
  • 录用日期:2022-03-27
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