企业社会责任下考虑促销投入的供应链优化决策
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F274

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国家自然科学基金青年项目(71601099);江苏省社会科学基金(21GLB020)


Supply chain's optimal decisions with considering promotional investment under corporate social responsibility
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    摘要:

    基于企业社会责任的现实背景,首先研究集中式供应链中考虑企业社会责任的情形,然后研究零售商承担企业社会责任下的分散式情形和收益共享契约情形的最优决策.研究结果表明:集中式情形下供应链的最优利润关于企业社会责任关注水平递减.在分散式情形下,零售商的最优利润关于企业社会责任关注水平递减,而制造商的最优利润关于企业社会责任关注水平递增.在收益共享契约情形时,当收益共享系数相对较小或较大时,零售商的最优利润关于企业社会责任关注水平递增,而当收益共享系数在中间的给定区间时,零售商的最优利润关于企业社会责任关注水平递减,制造商的最优利润关于企业社会责任关注水平递增.当零售商的企业社会责任关注水平较低时,社会总福利随着企业社会责任关注水平递增;当零售商的企业社会责任关注水平较高时,社会总福利随着企业社会责任关注水平递减.最后进行算例分析,并给出一些管理启示.

    Abstract:

    Based on the condition of Corporate Social Responsibility (CSR), we address a supply chain composed of a manufacturer and a CSR retailer considering three cases:centralized one, decentralized one, and decentralized one with Revenue Sharing (RS) contract.The research results show that, the optimal profit of the centralized supply chain decreases with the CSR level.In the decentralized case, the retailer's profit decreases and the manufacturer's profit increases along with the increase of retailer's CSR level.While in the decentralized case with RS contract, the RS coefficient affects the retailer's optimal profit, specifically, the retailer's profit decreases along with the increase of its CSR level when the RS coefficient is within certain range, while out of that range, the retailer's profit would increase along with the increase of its CSR level;however, the manufacturer's profit always increases with retailer's CSR level.The social welfare increases along with the retailer's CSR level when the CSR level is relatively low, then it would decrease with the retailer's CSR level when the CSR level is relatively high.In the end, we provide a numerical example and derive some managerial implications.

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马鹏,崔家飘,刘勇.企业社会责任下考虑促销投入的供应链优化决策[J].南京信息工程大学学报(自然科学版),2021,13(5):596-604
MA Peng, CUI Jiapiao, LIU Yong. Supply chain's optimal decisions with considering promotional investment under corporate social responsibility[J]. Journal of Nanjing University of Information Science & Technology, 2021,13(5):596-604

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  • 收稿日期:2021-03-25
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  • 在线发布日期: 2021-12-02
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